Coldplay - Midnight

Directed by Mary Wigmore. 


GIVE. Only 28% of girls attend secondary school in Ethiopia and one in five girls marries before the age of 15. @girlsgottarun supports girls who #UndoOrdinary in Ethiopia - through running and attending school, girls in Ethiopia are avoiding early marriage and rewriting their future. To celebrate Women’s History Month, join GGRF and @undoordinary in our 4 week fitness challenge and celebrate strong women of the past and how women #UNDOORDINARY today. All month we raise funds for GGRF. Join us Sunday for a charity meditation workshop @s10training.

(Source: earthdaily)

Rantings of a Marketing Wizard.

1. It is impossible to be a social media “expert”. Stop calling me that. Or a guru. Or a wizard. It’s corny, and detached from reality. And displays your lack of guru-ness.

2. Have you ever tried counting the number of times someone working in education/government/policy/health etc uses the word “sustainable”? Maybe us marketers should start.

3. Data. Yes, I know it’s important. How many times are you going to refer to that ONE spreadsheet report though. “Big data” is alluded to like its an abstract solution to all our analysis woes. Just show me the pie-chart and explain it.

4. Everything qualifies as “content” now, huh?

5. And apparently that makes you a “Producer”.

6. The usage of the term “perspective” is getting out of hand, from a ridiculous-usage-of-words perspective, that is.

7. You literally never use the word literally in its literal form. Literally, never.

8. “Let’s talk about this offline” aka “lets discuss over drinks”. Okay, never mind. I use that one too.

9. “Curate.” Stop it!

10. Oh yeah, and for the sake of “transparency”, stop “utilizing” fancy words that mean nothing to others. Literally.

** bonus **

11. Hipsters don’t refer to themselves as “hipsters”.

- ST.



Go girls!!!!! (at dejene malle area)

This makes me so happy. GO GIRLS!!!

Let's kick...and push..and coasssst. | Addis Ababa on GOOD

- ST


Mr. & Mrs. Debonair, my idols. #Favs

As puzzling as a cold day in August

A few minutes ago, I finally turned the last page of Malcolm Gladwell’s “Outliers”. I know, I know..late pass! I’ve made a vow to make more time to read this year, but that’s getting off topic.

Outliers, man.

Gladwell’s writing is enjoyed by many, so it’s no surprise that this was a fantastic book. Or a “manuscript” as he refers to it. Exploring all the details and circumstances that make up ones “success” is insightful to say the absolute very least. I think it goes without saying that being “born into privilege” is an obvious factor that can alter ones trajectory in life, that we’ve all readily acknowledged. One of the many elements that makes Outliers such an interesting read though, is the multitude of definitions of the word “privilege” or how we should understand it. A lighter skin tone, a chance at education, access to a computer- access to resources in general- are discussed throughout this book as being the reasons behind various successful stories. Circumstantial! Or luck. The year you were born and how it dictates what will be available to you/and at what age, is particularly interesting, and the concept that the only thing you really “control” is what you do with those resources. Makes sense, right?

“Success is not a random act. It arises out of a predictable and powerful set of circumstances and opportunities.” - Malcolm Gladwell

One of my favorite quotes from this book, and one that pretty much sums up the ideology behind this book. Page after page, we’re taken on a journey to explore how these “Outliers”, these individuals that stand out and are puzzling to us, used their available resources and put in their 10,000 hours of effort to come out on the other side…successful. The method through which he weaves together the importance of “practice” (because “Practice isn’t the thing you do when you’re good. It’s the thing you do that makes you good.”) with inherited “luck” to create the undeniable formula for coming out on top is refreshing and encouraging. Hard work is placed on a pedestal. Sure, circumstances may work in your favor by some work of fate/luck/chance/star alignment, but without motivation and dedication…you’ll get but so far.

I thoroughly enjoyed reading this book, and I’m super excited to read “Blink: The Power of Thinking without Thinking” by Gladwell next!

Click http://gladwell.com/outliers/outliers-q-and-a-with-malcolm/  for an interesting interview with Malcolm Gladwell about Outliers!

- ST

"connection knows no fear"

Morning reads, word to @ideo. #designthinking #designempathy #ideo #designandinnovation


"I think we’re living in this mass fetishization of creativity."

In this CreativeMornings original short, Austin Kleon speaks on the glorification of creativity. Watch the full talk here.

Via CreativeMornings/Findings

Happy 2014, Ladies & Gentlemen!!!! #Outkast20 #Outkast #2DopeBoyz #ATLiens #RollingStone #BucketListItem #SoHype!

Visceral Value...

Lapalux - Without You

"…where the line between surrealism and reality is so thin that you feel obligated to question the world around you."

There is nothing wrong with anxiety.

Although we cannot control God’s time, it’s part of the human condition to want to receive the thing we are waiting for as quickly as possible.

Or to drive away whatever is causing our fear.

This is so from childhood onward, until we reach

the age when we become indifferent to life. Because

as long as we are intensely connected to the present

moment, we will always be waiting anxiously for someone

or something.

How can you tell a passionate heart to be still and to

contemplate the miracles of Creation in silence, free of

tension, fear, and unanswerable questions?

Anxiety is part of love, and should not be blamed

because of that.

How can you tell someone not to worry when he has

invested his money and his life in a dream but has yet to

see any results? The farmer cannot speed the progress

of the seasons in order to pick the fruit he planted, but

he waits impatiently for the coming of autumn and harvest


How can you ask a warrior not to feel anxious before

a battle? He has trained to the point of exhaustion for this

moment; he has given of his best. While he believes he

is prepared, he fears that all his efforts could prove to be

in vain.

Anxiety was born in the very same moment as mankind.

And since we will never be able to master it, we

will have to learn to live with it—just as we have learned

to live with storms.

For those who cannot learn to do so, life will be a

nightmare. Even worse, in an attempt to drive away anxiety,

they do things that make them even more anxious.

And the eyes of the soul are bleary with tiredness.

At that point, in walks one of humankind’s worst

enemies: obsession.

Obsession arrives and says:

“Your fate now belongs to me. I will make you look

for things that do not exist.

Your joy in living belongs to me, too. From now on,

your heart will know no peace because I will drive out

enthusiasm and take its place.”

Therefore, although anxiety is part of life, never let it

control you. –

– Excerpt from Manuscript found in Accra – Paulo Coelho
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